targeting the heart of american business – the vast market of mid-sized companies.
by domenick j. esposito
8 steps to great
let’s begin by answering two basic questions:
- what is the mid-market?
- what is a mid-market sustainable brand?
the mid-market is commonly defined as both private and public companies with annual revenues between $10 million and $1 billion. the estimated u.s. mid-market universe is nearly 200,000 companies, largely privately held.
more from domenick j. esposito: learning to ‘run with the big dogs’ | the cpa success formula: ties that bind | 8 steps to great: the vast new opportunities for smart, aggressive firms | and more…
these companies are a vibrant, resilient, but often neglected, segment of the u.s. economy. they represent 30 percent of all u.s. companies, one-third of all jobs and more than $10 trillion in combined annual revenue.